fuzion xtr pro scooter

Industry

Fitness

Role

Graphic Design

Key Deliverables

CMF Design, Product Graphics, Packaging, Motion Graphics

Overview

Fuzion launched the XTR Pro Scooter, a sleek and stylish model designed for young, serious riders, exclusively available at Target stores. The project focused on product design and packaging, emphasizing a polished and cohesive look from shelf to riding experience.

The scooter’s standout feature, an oil slick neochrome finish, was paired with high-performance components for an eye-catching yet functional design. The packaging was crafted to match the scooter's bold aesthetic, featuring clean lines and vibrant visuals to create a seamless unboxing experience. The result was a uniquely polished product that captured attention in-store while delivering a high-quality, stylish ride for enthusiasts.

Scooter Rider: Jack Walsh

Industrial Designer: Shawn Deutchman

Product Renderings: Liam Martin, Jackie Espejo (Packaging)

Videographer: Cody Smith

Lifestyle Photography: Shelby Grimnes, IC VZNZ (back of box)