brand identity

Build a brand people remember.

A logo is only one piece of the puzzle. Strong brands are built on clarity, consistency, and a clear understanding of what makes them different.

Whether you're just getting started or preparing for your next stage of growth, these packages are designed to meet you where you are.

Close-up of a vintage silver hand mirror with intricate floral and scroll engravings, reflecting a blurred window.

  • For early-stage brands, solo founders, and side hustles.

    What's Included

    • 2–3 custom logo concepts

    • 2 rounds of refinements

    • 1 color direction

    • Black & white versions

    Logo Suite

    • Primary logo

    • Wordmark

    • Brand icon / logo mark

    Deliverables

    • Print & digital formats

    • Approximately 10–15 organized files

    • Basic usage recommendations

  • For growing businesses ready to level up their brand presence.

    Discovery & Strategy

    • Intake questionnaire

    • 60–90 minute strategy session

    • Audience and brand discussion

    Identity Design

    • 3–5 logo concepts

    • 3 rounds of refinements

    • 2–3 color directions explored

    Full Logo System

    • Primary logo

    • Secondary lockups

    • Responsive logo variations

    • Brand icon suite

    Brand Foundations

    • Color palette

    • Typography recommendations

    • Mini brand guide (5–10 pages)

    Real-World Applications

    • 3–5 branded mockups

    Deliverables

    • 20–30 organized files

    • Ready-to-use asset library

  • For established businesses, rebrands, and organizations seeking long-term clarity.

    Phase 1 — Strategy

    • Brand workshop (2–4 hours)

    • Audience clarity

    • Brand personality

    • Positioning

    • Competitive differentiation

    • Messaging direction

    Phase 2 — Identity Design

    • 3–5 fully developed directions

    • Story-driven concept presentations

    • 3–4 refinement rounds

    Complete Identity System

    • Full logo suite

    • Color system

    • Typography hierarchy

    • Graphic elements

    • Visual style direction

    Phase 3 — Application

    • Social media examples

    • Packaging concepts

    • Merchandise concepts

    • Website direction

    Deliverables

    • 20–40+ page brand guidelines

    • Complete asset library

    • Logo Refresh

    • Brand Audit

    • Brand Style Guide

    • Brand Workshop

    • Visual Identity Expansion

    • Packaging Design

    • Social Media Templates

    • Presentation Deck Design

    • Merchandise Design

    • Event Branding

Black and white photograph of a pigeon in mid-flight with wings spread wide.

MArketing Design

Turn attention into action.

Marketing materials should do more than fill space. Every piece should support your goals, communicate clearly, and move people closer to taking action.

Whether you're promoting an event, launching a product, or supporting a sales team, I'll help your message show up with confidence.

  • For businesses that need occasional design support.

    Includes

    • One marketing campaign asset set

    • Up to 3 deliverables

    • Creative direction

    • Two revision rounds

    Examples:

    • Flyers

    • Social graphics

    • Event promotions

    • Email graphics

  • For businesses running regular campaigns and promotions.

    Includes

    • Campaign planning consultation

    • Up to 6 deliverables

    • Multi-platform adaptation

    • Design system alignment

    • Three revision rounds

    Examples:

    • Social campaigns

    • Print collateral

    • Advertising assets

    • Product launches

  • For businesses that need a reliable creative partner.

    Includes

    • Monthly design support

    • Priority turnaround

    • Campaign creative

    • Sales materials

    • Marketing collateral

    • Presentation design

    • Strategic creative consultation

    • Flyers

    • Social Media Graphics

    • Event Marketing

    • Email Campaign Graphics

    • Print Advertisements

    • Posters

    • Brochures

    • Trade Show Materials

    • Presentation Decks

    • Infographics

    • Sales Sheets

    • Product Catalogs

    • Signage

    • Merchandise Graphics

Website Design

Your digital home base.

Your website is often the first impression someone has of your business. It should clearly communicate who you are, what you offer, and why people should trust you.

I design custom websites on user-friendly platforms like Squarespace and Wix, creating digital experiences that feel aligned with your brand, easy to navigate, and built to support your goals. Whether you're starting from scratch or refreshing an existing site, my focus is on creating clarity, credibility, and connection.

A white, paneled window with nine glass sections, set in a gray frame with a handle on the right side.

  • For new businesses, personal brands, and entrepreneurs ready to establish a professional online presence.

    Includes

    • Custom website design on Squarespace or Wix

    • Up to 3 pages

    • Mobile-responsive design

    • Contact form integration

    • Basic SEO setup

    • Social media integration

    • Launch support

    Ideal For

    • New businesses

    • Service providers

    • Creatives

    • Coaches and consultants

  • For growing businesses ready for a more strategic online presence.

    Includes

    • Custom website design on Squarespace or Wix

    • Up to 5–8 pages

    • Site structure and user experience planning

    • Mobile-responsive design

    • Contact and lead capture forms

    • Basic SEO optimization

    • Content layout assistance

    • Launch support

    Ideal For

    • Established businesses

    • Nonprofits

    • Community organizations

    • Service-based brands

  • Already have a website?

    Depending on your current platform and website condition, I can help refresh existing websites through design updates, content reorganization, improved user experience, and visual alignment with your current brand.

    Refresh projects are scoped individually based on platform compatibility, existing site structure, and project goals.

    Typical Refresh Projects Include

    • Homepage redesign

    • Visual updates

    • Navigation improvements

    • Mobile optimization

    • Brand alignment

    • Content restructuring

    • SEO cleanup

    • Website Audit

    • Homepage Redesign

    • Landing Page Design

    • Additional Pages

    • Blog Setup

    • Portfolio Setup

    • Booking System Integration

    • Email Marketing Integration

    • SEO Optimization

    • Website Refresh

    • Content Layout Assistance

    • Analytics Setup

    • Website Maintenance & Updates