stigma wellness

Industry

Wellness, Fitness

Role

Graphic Design

Key Deliverables

Visual Identity, Website Design, Merchandise

Overview

Stigma Wellness, founded by a brother-sister duo, set out to build a community of active cannabis users while breaking the "lazy stoner" stereotype. Their vision was to create a brand as bold and iconic as Nike, but for cannabis. I was tasked with developing a clean, edgy brand identity and merchandise line that fused cannabis, wellness, and apparel into a seamless, modern lifestyle experience.

The design centered around transforming the cannabis leaf into a sleek, unambiguous symbol that could stand out as both a lifestyle and wellness icon. The brand identity used bold typography and minimalist graphics to emphasize strength and vitality, appealing to the active, wellness-conscious community. Merchandise, including apparel and accessories, featured the refined logo and energetic designs, reflecting the brand’s mission to normalize cannabis wellness and redefine the modern stoner image.

Photography: Anthony Gonzales, Dalton James Campbell