urbana we belong 2023

Industry

Cannabis

Role

Graphic Design

Key Deliverables

Social Media, In-Store Signage, Email Marketing

Overview

Urbana's We Belong 2023 campaign celebrated community diversity and inclusion during the summer season in the San Francisco Bay Area. The campaign showcased a range of cannabis brand sponsors, including STIIIZY, PAX, WYLD, American Weed Co., and more, offering exclusive deals and lounge specials at Urbana’s retail locations.

The marketing campaign focused on co-branding and digital advertising to produce a variety of branded materials. These included campaign-themed email blasts, social media banners, and in-store signage to promote the featured deals and events. The vibrant and inclusive visuals reflected the campaign’s core message, enhancing engagement with the local community and positioning Urbana as a hub for cannabis culture and inclusivity.