melo sidewinder

Industry

Recreational Sports, Outdoor Play Equipment

Role

Graphic Design

Key Deliverables

Packaging, Infographics

Overview

The Melo Sidewinder is an innovative light-up quad scooter designed for kids, combining the thrill of surfing, skateboarding, and snowboarding in one ride. Equipped with vibrant LED light strips and bright, eye-catching light-up wheels, the Sidewinder stands out on any surface.

For this project, the packaging and e-commerce product graphics were designed to capture the scooter's dynamic features and appeal to young riders and parents alike. The packaging was a collaboration with Vue Mobility's designer to showcase vibrant action shots and clear product highlights, while the e-commerce graphics include detailed visuals and animated effects to bring the scooter’s LED features to life. This design approach enhances online visibility and encourages kids to imagine themselves riding this exciting, multi-sport-inspired scooter.

Industrial Designer: Shawn Deutchman

Product Rendering: Phan Anh Bùi

Product Logo Design: Phan Anh Bùi

Promotional Video: Think Steez

https://www.target.com/p/melo-sidewinder-kick-scooter-green/-/A-91068644